Given the range of legitimate concerns about the collection, storage, use and resale of sensitive data, ensuring that policy is appropriately calibrated is critical.  This is especially true given the recent technological advances known as “Big Data,” which make possible large scale and sophisticated data analytics solutions.  PERC has a veteran team of experts who are adept at public speaking, delivering testimony, and crafting messages for key policymakers.  PERC staff advised policymakers in dozens of countries across the globe, have advised multi-lateral organizations, and have been retained by national agencies in the U.S. and abroad.